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Perth Business News

Shoppable Instagram posts hit Australia: Here’s how retailers plan to use the new function

Keeping up with your family member of friend’s life has become easier with the platform Instagram. In addition to that, it also brought people to get crazy about getting more and more likes and followers. And if you run a business and are planning to make use of this social media platform to reach out with your customers and promote your product or service, then you should learn more about Instagram’s new feature!

 

Instagram eCommerce tagging

Instagram started as a photo-sharing app for selfie lovers. Then, it started to allow users to share videos and other forms of media that are visually appealing. But today, Instagram is branching out to the e-commerce field.

Instagram just rolled out a feature that online Australian retailers and shoppers will find very convenient – we can now have access to Instagram shopping tags which help connect potential customers to their e-commerce sites through the social media platform. What’s nice about Instagram’s new feature is that it could serve as a promotion channel for your products, and even more so for your online store.

Instagram is pretty much aware that in the next couple of years, mobile commerce is going to overtake desktop and laptop. Hence, it wants to be the cornerstone.

Selling on Instagram is not difficult as its shopping features are easy to use. Even if you are not savvy user of Instagram, but looking into it as potential revenue source, you just need to prepare high quality photos of your products or services and then upload. You can upload up to 5 products that you sell.

Customers will see a “tap to view products” link at the bottom left of the photo and then when they tap it, a tag will appear on each of the items and will show the product’s name and price. And once they click the tag, they will see the product’s complete description.

While the potential shopper is there, they may opt to click on the Shop Now link within the product details, which will redirect them to the product on your website where they can purchase it.

For more on this Instagram feature, check this out:  https://www.smartcompany.com.au/marketing/social-media/shoppable-instagram-posts-australia-how-retailers-use-new-function